As hoops star Sue Chicken chases fifth Olympic gold, here’s the newest health tech gadget she’s backing out?v=BuEyQGlX_ng

Sue Hen is a great deal busy these times, making an attempt to guidebook the Seattle Storm to their fifth WNBA championship and acquiring established to chase her fifth Olympic gold medal as a member of Team United states. Along the way, the basketball excellent is throwing her assistance guiding yet another tech gadget, producing a pitch for wise home exercise coach Tonal and investing in the startup.

A new 30-second ad from the brand name (higher than) is set to air just before the opening of the Tokyo Olympics on Friday. Chicken is revealed doing the job out on Tonal’s electronic weight system and in a voiceover states, “I’ve redefined my situation, and what a winner appears to be like like. So how do I continue to keep modifying the recreation for very good? By increasing the bar even greater.”

A manufacturer ambassador for San Francisco-primarily based Tonal, Bird also backs the company, which lifted $250 million in a funding round previously this 12 months and passed the $1 billion unicorn position in valuation. Other athlete backers include things like New Orleans Saints quarterback Drew Brees Arizona Cardinals extensive receiver Larry Fitzgerald tennis professional Maria Sharapova and boxer Mike Tyson.

Earlier: Sue Bird’s techniques: How the WNBA star takes advantage of tech to conquer the competitors

TechCrunch noted that, like other residence physical fitness gear makers, Tonal saw an explosion in desire and profits all through the pandemic and is now dumping huge revenue into advertising and marketing and model consciousness.

Chook, who at age 40 is the oldest participant in the WNBA, beforehand advised GeekWire that the revolution in sports tech that helps athletes educate and recover improved is a major motive for her occupation longevity. She’s performed 17 seasons with the Storm.

“If it is going to help you, if it’s likely to elongate your job, you are an idiot if you really don’t use it, why wouldn’t you use it?” Fowl mentioned of sporting activities technologies in 2017.

She identified as Tonal just one of the greatest items of health and fitness machines she’s at any time employed.

“I was promptly amazed by the technology’s ability to obstacle me and force me to the future stage with my toughness teaching,” Chook explained. “I’m enthusiastic to be a person, an trader, and a lover to a brand that I believe that is pushing the boundaries on what is attainable in efficiency education.”

Bird previously invested in Seattle-dependent startup Vermouth, makers of a pal-dependent assessment app that was obtained by Valor All over the world in February 2020. She also backed basketball instruction know-how business Shoot 360 in a $2.25 million spherical in April and is an investor in artificial intelligence company Diveplane.

In addition to the expose of the new ad, Bird was also named this week as a flag bearer for the opening ceremony of the Tokyo game titles.